A Gold Coast dental practice was seeing 2–4 new patients per week from digital channels. Google Ads restructure plus landing page optimisation grew this to 22 new patients per week within 10 weeks.
Starting Situation
A Gold Coast dental practice with 4 chairs and 3 dentists was operating at 70% capacity. Their existing Google Ads (managed by a general digital marketing agency) was generating 2–4 new patient enquiries per week at a CPL of $180–$240. Their target was 20+ new patients per week to fill to profitable capacity.
Our Audit Findings
Their campaigns had 4 critical problems:
- All keywords lumped into 2 ad groups: “dentist Gold Coast” and “dental Gold Coast” — no specificity
- Running nationally (their ads were showing outside their service area)
- No emergency dental campaigns (highest intent, best conversion)
- Website homepage as landing page — converting at 1.8%
Restructure Strategy
Campaign Structure (10 separate campaigns)
- Emergency Dental (highest bid — these patients need help now)
- Teeth Whitening (high margin, cosmetic patients)
- Implants & Crowns (highest value procedures)
- Invisalign / Clear Aligners (premium cosmetic)
- General Dentist (new patient acquisition)
- Children’s Dentist (family practice builder)
- Bulk Billing / Gap-Free (volume driven)
- Wisdom Teeth Removal
- Dental Anxiety / Sleep Dentistry
- Competitor brand targeting
Landing Pages (8 new pages)
Each campaign got a dedicated landing page with:
- Treatment-specific headline and imagery
- 2-step form (name/phone first to reduce abandonment)
- Google Reviews widget (4.9★ rating displayed prominently)
- Online booking integration (HotDoc)
- After-hours answering service number
Results at 10 Weeks
- New Patients Per Week: 22 (up from 3 average)
- CPL: $58 (down from $210)
- Conversion Rate: 11.4% (up from 1.8%)
- Ad Spend: $3,200/month (up slightly from $2,800)
- Practice Capacity: 95%+ (fully booked, added 4th chair)
- Revenue Impact: +$340,000/year
See our healthcare marketing services: Google Ads Gold Coast · Landing Pages Gold Coast
Industry: Healthcare / Dental | Location: Gold Coast, QLD | Channel: Google Ads | Result: 22 new patients/week