A solo Sunshine Coast electrician wanted to grow to a 3-person team. Google Ads gave him more work than he could handle — now he runs a 6-person electrical business with a waiting list.
The Beginning
When we first spoke to this Sunshine Coast electrician, he was a sole operator averaging 15–20 jobs per month from word of mouth. He wanted to grow to a 3-person team but didn’t have enough consistent work to justify hiring. His previous experience with Google Ads (DIY, $200/month for 3 months) had generated 2 leads.
Why Trades Love Google Ads
Electrical services are one of the best categories for Google Search Ads because:
- Clear, high-intent searches (“electrician near me”, “emergency electrician Sunshine Coast”)
- Immediate need (electrical faults, safety issues, renovations)
- High average job value ($350–$2,500+)
- Local market — geographic targeting prevents waste
- Repeat business and referral potential from each client
Campaign Architecture
Campaign 1: Emergency Electrical (Highest Bid)
Targeting: “emergency electrician Sunshine Coast”, “sparky near me”, “power outage electrician”. These searches convert at 35–50% and despite higher CPCs, deliver the best CPL because of urgency.
Campaign 2: Residential General
“electrician Sunshine Coast”, “local electrician Caloundra/Maroochydore/Noosa”. Core volume driver.
Campaign 3: Renovation & New Builds
“electrician for renovation”, “new house wiring Sunshine Coast”. Higher job values, longer booking lead time — different messaging needed.
Campaign 4: Safety Inspections
“electrical safety inspection Sunshine Coast”, “switchboard upgrade”. Good recurring revenue driver.
Campaign 5: Commercial
“commercial electrician Sunshine Coast” — higher job values, business clients.
Landing Page Strategy
One single landing page per campaign type with:
- Click-to-call button above the fold (mobile)
- 2-field form (name + phone only — to minimise friction)
- Google Reviews badge (4.9★ from 47 reviews at launch)
- Response time guarantee: “We call back within 15 minutes during business hours”
- Service area map
Results at 4 Months
- Jobs Per Month: 120+
- CPL: $34
- Team Size: 6 (from 1)
- Monthly Revenue: $185,000+
- Booking Lead Time: 2 weeks (effectively at capacity — raised prices)
- Average Job Value: $780 (up from $420 at launch due to commercial work mix)
See our trades marketing: Google Ads Sunshine Coast · Landing Pages Sunshine Coast
Industry: Trades / Electrical | Location: Sunshine Coast, QLD | Channel: Google Ads | Result: 120+ jobs/month, solo to 6-person team