A Brisbane mortgage broker was getting 12 leads per month from their website. 60 days after D1 Marketing rebuilt their Google Ads and SEO, they were generating 53 leads per month.
Client Background
A boutique mortgage brokerage in Brisbane had been operating for 8 years with an excellent referral network, but their digital presence was generating only 10–15 leads per month — almost entirely from referrals rather than digital marketing. They wanted to reduce referral dependency and build a sustainable inbound pipeline.
The Challenge
Brisbane’s mortgage broker market is intensely competitive on Google Search, with major banks, aggregators (Mortgage Choice, Aussie Home Loans) and large brokerages dominating ad positions. Their previous agency had run Google Ads for 4 months with a $2,500/month ad spend, generating 8–12 leads at a CPL of $208–$312.
Our Approach
Google Ads Restructure
We identified that their campaigns were bidding on overly competitive, expensive head terms (“mortgage broker Brisbane” at $18–$25 CPC) without capturing the high-converting long-tail intent queries:
- “First home buyer loan Brisbane” — searcher is ready to buy
- “Refinance mortgage Brisbane lower rate” — has high urgency
- “Investment property loan Brisbane” — has specific need
- “Mortgage broker Northside Brisbane” — location-specific, lower competition
We built 8 separate ad groups, each with tightly themed keywords, specific ad copy matching the search intent, and a dedicated landing page for each loan type.
Landing Page Overhaul
We built 5 new landing pages (first home buyer, refinance, investment property, commercial, and SMSF lending), each with:
- Specific headline matching the search query
- Rate comparison tables (refreshed weekly)
- Real broker bios with credentials and client testimonials
- 2-step form (name/phone first, then loan details)
Local SEO
Simultaneously, we implemented local SEO including Google Business Profile optimisation, 12 location-specific landing pages across Brisbane suburbs, and a content strategy targeting first home buyer guides and refinancing calculators.
Results at 60 Days
- Monthly Leads: 53 (up 340% from 12)
- CPL: $94 (down from $260 average)
- Ad Spend: $2,500/month (unchanged)
- Loans Settled in First 90 Days: 62
- Total Revenue Generated: $186,000+ (commission-based)
- Google Organic Traffic: +127% (SEO component)
See our services for finance businesses: Google Ads Brisbane · SEO Brisbane
Industry: Finance & Mortgage | Location: Brisbane, QLD | Channels: Google Ads + SEO | Result: 340% lead growth