An SEQ NDIS support coordination provider was struggling to grow beyond 28 participants. Our Meta Ads + Google Ads strategy added 47 new participants in 90 days while maintaining compliance.
Client Profile
A registered NDIS support coordination and community access provider operating across South East Queensland. After 18 months of operation, they had grown to 28 active participants primarily through LAC referrals. They wanted to build a digital marketing presence to reduce LAC dependency and attract participants directly.
NDIS Marketing Considerations
NDIS marketing requires a specific approach:
- Compliance with NDIS Quality and Safeguards Commission guidelines
- Content must speak to both participants and their support coordinators/nominees
- Trust is the primary purchase driver — testimonials and team transparency are critical
- Geographic targeting must match registered service areas
Dual-Audience Strategy
We identified two distinct audiences that needed separate campaigns:
Audience 1: Support Coordinators (Referral Source)
LinkedIn Ads targeting NDIS support coordinators by job title in QLD. Content: thought leadership about best practice support coordination, case studies showing participant outcomes.
Audience 2: Participants and Families (Direct)
Meta Ads (Facebook primary) targeting families with disabled members in SEQ:
- Facebook Groups: Disability-related interest targeting
- Demographic: 35–65, parents/guardians
- Behavioural: Caregivers and disability-interest audiences
Content Strategy
- Team introduction videos (building trust with faces and names)
- Participant story testimonials (with full consent and permission)
- Educational content: “Understanding your NDIS plan” series
- Google Ads targeting: “NDIS support coordination Brisbane”, “NDIS community access SEQ”
Results at 90 Days
- New Participants: 47 (from 28 to 75 active participants)
- Monthly Enquiries: 68 (up from 4)
- Cost Per New Participant: $310
- LTV Per Participant: $28,000+ (annual NDIS plan value)
- Marketing ROI: 90×
- Support Coordinator Referral Partners: +12 new relationships
See our NDIS marketing services: Meta Ads Brisbane · Google Ads Brisbane
Industry: NDIS / Disability Services | Location: South East QLD | Channels: Meta Ads + Google Ads | Result: 47 new participants in 90 days