ChatGPT is becoming the new front page of the internet — and it just became an advertising channel. In February 2026, OpenAI began showing ads inside ChatGPT, and its self‑serve Ads Manager now lets businesses of any size buy placements with cost‑per‑click bidding. D1 Marketing helps Australian businesses win on ChatGPT two ways: by advertising in it, and by being recommended by it.
What is ChatGPT advertising?
ChatGPT advertising means placing your business in front of the hundreds of millions of people who now use ChatGPT to research, compare and decide. Ads appear as clearly labelled, lightly shaded boxes at the bottom of relevant answers — they never change the answer itself. Targeting is contextual: OpenAI matches your ad to the topic of the conversation rather than to keywords, so you reach people at the exact moment they are working toward a decision.
- Launched: OpenAI began testing ads in ChatGPT in February 2026 (United States first, on the Free and Go tiers) and is expanding from there.
- Open to all sizes: the self‑serve Ads Manager removed the old $50,000 minimum spend, so small and mid‑sized businesses can advertise.
- Pay for results: cost‑per‑click bidding and built‑in measurement, like the ad platforms you already use.
- Privacy‑safe: advertisers never receive users’ chats, identities or sensitive information.
Two ways to win on ChatGPT
1. Paid — ChatGPT Ads management
We set up, target, write and optimise your ChatGPT ad campaigns through OpenAI’s Ads platform — creative, contextual targeting, bidding and reporting — so you capture demand the moment it appears in a conversation.
2. Organic — Generative Engine Optimisation (GEO)
Most ChatGPT answers recommend brands without any ad at all. GEO (also called Answer Engine Optimisation) is how we get your business named and cited in those answers — through authoritative content, structured data, and citations across the sources ChatGPT trusts. It is the AI‑era version of ranking number one, and it is working for Australian businesses right now.
What D1 Marketing does for you
- Build and manage your ChatGPT ad campaigns, and get your account ready as the platform rolls out to Australia.
- GEO / AEO so ChatGPT, Google Gemini, Perplexity and Google AI Overviews recommend your business.
- AI‑ready website content, structured data and FAQ schema that large language models can quote.
- Monitoring of how often your brand appears in AI answers, and for which prompts.
- A clear monthly report tying your ChatGPT visibility to leads and sales.
Why act now
ChatGPT advertising is only months old. The businesses that move first will lock in the lowest costs and the strongest AI visibility before their competitors even realise the channel exists. First‑mover advantage on a brand‑new ad platform does not come around often.
How it works
- Strategy call — we map where your customers already ask ChatGPT about your category.
- Setup — ad campaigns, GEO content and tracking go live.
- Optimise — we refine targeting, creative and content every month against real leads.
Get leads from ChatGPT
Book a free ChatGPT marketing strategy call. We will show you exactly where your business can appear in ChatGPT — paid and organic — and what it is worth to you.
Frequently asked questions
Can you really advertise on ChatGPT?
Yes. OpenAI began running ads inside ChatGPT in February 2026 and opened a self‑serve Ads Manager with no minimum spend. We manage these campaigns for you and prepare your account for each new market as ads roll out globally.
Is ChatGPT advertising available in Australia yet?
Ads launched in the United States first and are expanding to other markets. We get Australian businesses ready to advertise the day it lands here — and in the meantime win ChatGPT visibility organically through GEO, which is available now.
How much does ChatGPT advertising cost?
ChatGPT Ads use cost‑per‑click bidding with no minimum spend, so you control the budget. GEO is a fixed monthly engagement. We quote both on your strategy call based on your goals.
What is GEO and how is it different from SEO?
SEO gets you ranked in Google’s links. GEO (Generative Engine Optimisation) gets your business named and cited inside AI answers from ChatGPT, Gemini and Perplexity. We do both, together.
How do you measure results?
We track your brand’s appearances in AI answers, your ad clicks and conversions, and tie them to leads in a simple monthly report.
Go deeper: read our complete AEO guide to appearing in ChatGPT results and our 2026 guide to SEO and AI search for Australian businesses.